Can Matterworks blend of medical and the media change children’s lives?

by Tom Fogden, B&T (excerpt)
Read the full article on B&T here

The term “content creator” can have some rather unflattering connotations. “Health content creator” perhaps even more so. However, Sarah Wyse (left) and Kylie Robertson (right), formerly general manager – digital, media and marketing and creative strategy and innovation director, respectively, at the AFL, are hoping to change that perception with a new model that will empower kids with knowledge about their health by reaching them where they are.

“The biggest health and wellbeing issues facing young people today are anything from mental health, neurodiversity, gender identity these are the emerging issues that have become mainstream overnight,” Wyse explained to B&T, now CEO and co-founder of Matterworks.

To that end, Matterworks has launched two new series with the ABC to create educational videos aimed at helping young Australians navigate the topics, either by viewing them online via social media platforms or via teachers playing them in schools. Unlike most “health” content online, these videos are not only produced by experts but are informed by serious, peer-reviewed scholarship.